Temple University Business Plan Essay Example

Temple University Business Plan Essay The Temple Consultants designed the Virtual Insurance Procurement Portal (IPP or PIP Portal) to align the brokerage model with evolving technology to address these pressing issues. The PIP Portal is an online resource planning tool that automates the overage procurement process, facilitates communications, increases transparency, and serves as a consolidated information source. The IPP will feature two separate, customizable interfaces for the broker and the client to suit each users needs. Figure 1: PEST Stable Social North American Insurance Industry 2012-present Political Demand increased transparency Non face-to-face communications Economic Industry consolidation Disintermediation through technology Technological Technological ubiquity and mobility Market Analysis In order to adapt to the political, economic, sociological, and technological rends affecting the insurance brokerage industry, brokers must redefine their current business model. The future brokerage model allows brokers to fully demonstrate the true value of their supplier, problem solver, innovator, and partner functions to clients. If clients only recognize the value of the brokers supplier function, industry competition will increasingly be based on price. Strategic changes must correspond to current insurance brokerage industry trends, which can be identified with a PEST framework (Figure 1). Political There are no new political trends affecting the insurance brokerage industry today. Despite the stable political environment, brokers must vigilantly ensure that all business practices uphold all federal and statutory regulations. The PIP Portal code will incorporate safety nets to ensure users do not violate any regulatory requirements. Industry consolidation and disintermediation through technology are the main economic trends affecting the insurance brokerage field today. Large brokerages expand and secure market share primarily by merging and acquiring smaller competitors. Increased consolidation is concentrating and intensifying industry rivalry. Disintermediation through technology is encouraging clients with simpler risk management needs to seek inferior broker substitutes. Most clients with simple risk management needs already find it hard justifying investments towards broker services and building relationships with brokers. We will write a custom essay sample on Temple University Business Plan specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Temple University Business Plan specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Temple University Business Plan specifically for you FOR ONLY $16.38 $13.9/page Hire Writer These economic trends are challenging the brokers role in the insurance procurement transaction. Social Entities spend less time socializing face-to-face and prefer to socialize through technology-enabled media. Customers and employees are becoming more accustomed to communicating through technology than through face-to-face tenting or over the phone. Brokers that do not embrace technology to facilitate the broker-client relationship risk being pushed out. Technology is continually affecting the way com pansies conduct operations. Businesses have already adapted significantly to align strategy with new technologies. As technology continues to evolve, companies need to further align strategy with the evolution of technology in order to remain competitive. 3 Our proposed brokerage model was developed to help brokers overcome the various competitive forces affecting the industry and challenging the brokers role as risk advisor. These forces are driven by the trends identified in the PEST evaluation and analyzed under a Porters Five Forces framework (Figure 2). Figure 2: Porters Five Forces Insurance Brokerage Industry Force industry Rivalry Intensity Very Strong Threat of Weak New Entrants Buyer Power Moderate to Strong Supplier Power Us busiest Explanation C] Leading industry competitors (201 3): Marsh, Non, Willis, and Arthur J. Gallagher C] Disintermediation through technology CLC Clients cannot perceive true value C] Threat of strong price competition 0 Low to moderate buyer switching costs CLC Response from powerful incumbents L] Relationship-driven industry C] Access to suppliers I. E. Arises C] Buyers need insurance and risk management solutions C] Small clients have simpler needs, but are price sensitive D Large clients need individualized solutions, and have high bargaining power C] Relationship-driven customer switching costs C] Difficulty realizing true value CLC Control policy form design C] Control premiums 0 Intense competition among carriers C] Direct marketing 0 Alternative Risk Solutions Industry Rivalry The United States insurance brokerage industry is highly competitive. Marsh, Non, Willis, and Arthur J. Gallagher are the strongest commercial brokerage competitors. The industry has undergone a long-standing trend of consolidation as larger brokerages acquire smaller competitors. Disintermediation is becoming increasingly apparent as more clients, 4 particularly those with simpler needs, are severing broker relationships and relying on technology to develop their own, cost-effective risk management programs. Though, clients recognize the value of the brokers supplier function, many clients fail to realize the true value of the brokers problem solver function. Because switching costs are relatively low, clients can easily rancher to another brokerage that clients believe is capable of providing them the best coverage at the best price. Brokers who fail to address the consolidation, disintermediation, and value non-recognition trends threatening the industry will succumb to pressures stemming from increased rivalry. New entrants pose little threat to the US brokerage industry. Though, it is relatively easy to start an insurance brokerage firm, new entrants face hostile responses from industry incumbents. To build a book of business, new entrants must convince potential clients to dissolve pre-existing broker-client relationships. To provide clients the right products at the right price, new entrants must also establish strong broker-carrier relationships. The chosen brokers relationship with carriers, will largely influence the clients risk management program. Built on trust, this relationship-driven industry has high entry barriers lessening the threat new entrants pose to established brokers. Buyers Commercial insurance brokers face moderate forces from large clients and strong forces from small clients. Small clients are those with simpler risk management needs and large clients generally have more complex portfolios. Large clients exert moderate buyer power on brokers because large clients cannot easily find substitutes to their brokers problem solver and partner functions. However, large clients have a higher switching costs compared to small clients 5 because it takes time to rebuild relationships, trust, and understanding with a new broker. Small clients exert strong buyer power on brokers because traditionally, small clients do not avail broker services and have a harder time realizing the true value brokers provide. Small clients can easily access inferior broker alternatives and are more price sensitive. However, buyers relinquish some power since all clients need a means of risk transfer. Buyer power is weakened when considering brokers can leverage relationships with carriers to provide clients with better coverage. The commercial brokerage industry is heavily relationship-driven, wherein most clients tend to remain loyal to their broker. The primary factor disrupting existing broker-client relationships is severe pressure for cost reduction. Overall, buyer power is increasing more clients fail to recognize the true value brokers provide and consider alternative solutions to manage risk. Suppliers Suppliers have considerable strength in the LOS brokerage industry. Insurance carriers largely derive power from control over capacity, policy design, and ability to accept or decline a risk. Without broker-carrier understanding brokers are incapable of adequately serving clients. Strong supplier power is also driven by intense competition among the carriers themselves. However, since carriers compete to ensure that their products are brokers first choice recommendation, supplier power slightly diminishes. Overall, suppliers exert great strength over the commercial brokerage industry. Insurance brokers face a weak to moderate level of threat from substitutes because generally clients are most comfortable entrusting experts with their risk management, consulting, and procurement needs. However, disintermediation through technology and increased 6 availability of alternative risk solutions are jeopardizing the brokers role. Currently, substitutes still pose little threat to the industry. If clients continue underestimate the true value brokers provide, the threat of substitutes will strengthen and exert increased competitive pressure on the commercial brokerage industry. The Virtual Insurance Procurement Portal Technology Integration The Virtual Insurance Procurement Portal (PIP Portal or IPP) is a resource planning system that automates the coverage procurement process, facilitates communication, and provides a cohesive, organized, center of information for enhanced client management. The portal will integrate seamlessly with Windows and MAC operating systems and will be available in standard, touch, and mobile options. Because the IPP tool is designed to enrich the borderline relationship, it must be portable and provide constant access to client-related material. Due to the highly sensitive nature of client information, the IPP will employ state-of-the-art security encryption to ensure account integrity is always protected. Interface The interface will have an intuitive, visually appealing, tiled interface. Each of the tiles is customize able and will provide quicklime to selected information such as policies, interaction logs, chat, conferencing, client preferences, loss history, and industry benchmarking data. The platform will leverage a licensing agreement with Google data analytics to provide superior search capability within client accounts. As an example, the broker will be able to err policy limits, and the portal will return, the per-occurrence and aggregate limits of each policy as well 7 as any deductibles and exclusions. In the event of a loss, the broker will be able to best assist the client regardless of either users location or time. Users can set preferences within each client profile, so they will receive industry- specific news from insurance publications such as Advised and Business Insurance. This will ensure clients are consistently up-to-date on the broad issues affecting clients. Brokers will be able to directly interface with the carriers through the portal or Reps, and carriers will be able to directly upload policy deliverables into the portal. The portal will be able to Scan and quickly return key information, such as rates and exclusions, to the brokers. From the clients perspective, the portal will also have an intuitive, tiled approach, and work similarly to the brokers version. However, certain information, such as internal procedures will be excluded from the clients view. With all marketing and Reps results stored in the application, this will eliminate the administrative burden of preparing transparencies, as made requisite by the 2004 Spirits investigate. Storage and Maintenance The PIP Portal will include 24/7 customer service to detect and repair bug issues, and will make use of site management to ensure that all applications are consistently fully operational. Data storage will be securely encrypted and will be outsourced by a cud storage firm. This platform will be downloaded online, and will not require any hardware or packaged software. The platform will integrate with legacy information and underwriting systems as well the Microsoft suite. This will allow for steady assimilation to the product and will enable brokers to employ the most optimal mix of resources. Financial Market Entry We propose that the IPP be developed in-house, by a large brokerage firm. Due to lack of proof of concept at this stage, it may be difficult to find venture capital. Evidence supporting proof of concept will come from beta testing. Following development, the brokerage firm will have ownership of the PIP Portal. Business Model Our estimates indicate that about $1 will be required to develop a functioning prototype. During beta testing, the brokerage will partner in capital formation, which will enable developers to bring the software to optimal functionality and ensure that the software is capable of large-scale use. The portal is designed to syntactically align with the broker process and become inextricable from placement and client-servicing processes. During the three year battening phase, market share will be low at approximately half a percent. This period will allow brokers, partner carriers, and clients to collaborate and ensure that the tool provides maximum utility and enhances the brokers value-proposition. Upon completion of the beta phase, the brokerage firm will garner significant competitive advantage through full integration of legacy systems in place. Benefits and Cost Savings From a cost and benefit perspective, PIP Portal will increase process efficiencies in placement and servicing drastically reduce transaction costs, add value, and increase clients willingness to pay. We believe that IPP will provide savings for the broker by reducing the 9 number of staff needed to properly service an account and providing tools to assist the client as effectively as possible. The IPP solution will reduce administrative costs, increase efficiency, and provide savings on transaction costs. This does not necessitate a direct monetary discount for clients, but it ill provide greater utility and competitive advantage by increasing value relative to premium paid. Further proof of concept will provide greater clarity on the amount Of savings and the increase in productivity that will result from implementation of the PIP Portal. Financial Analysis By interviewing Bill Mortar, an adjunct professor at Temple University and an IT professional with knowledge in software development, our team estimated development costs for the IPP. The portal will need to be developed in phases. We designed a four-phase implementation process with varying development time and costs. Phase is currently underway and primarily involves researching design functionality and capability. Phases II through IV will build proof of concept that the PIP Portal must establish prior to implementation. The table below shows a breakdown of the four phases and major tasks that must be achieved in each phase. Phase I (6 months) Setting the business requirements Functionality and navigation considerations Screen mock-ups Total Cost Phase I Cost $50,000 Phase II (6 months) Translating business requirements Database structure Detailed software design and documentation Total cost of Phase II 150,000 10 Phase Ill (12 months) Coding Portal testing Bug tracking Total Cost of Phase Ill $700,000 Phase IV (12 months) Beta version testing Further development Maintenance Considerations Total Cost of Phase IV $1 75,000 Estimated Total Time Estimated Total Cost 36 months The team estimated the total time for development and testing to be 36 months at a cost Of $1 We have estimated the amount of value the PIP Portal could provide to a brokerage firm by conducting a net present value (NIP) analysis. According to Hoovers, the insurance agency and brokerage industry in the United States cords approximately 100 billion in revenue annually, and is expected to experience medium growth over the next 1 2 to 24 months. We decided a 5% growth rate is a reasonable assumption based on Hoovers data. We used very conservative numbers to estimate the extent of additional market share a brokerage firm could capture after implementation. Our assumptions is that a firm could capture an extra . 5% of industry revenue in the first year after the three year beta phase and is adjusted up to 3% at year five.

Women in Beowulf Essays

Women in Beowulf Essays Women in Beowulf Essay Women in Beowulf Essay Essay Topic: Beowulf Grendel In nearly every society throughout history, women have never held an extremely important place. The role of a woman seems miniscule compared to that of a man. However, there are some women who abide to the unwritten rules of how to behave, and others who challenge those rules. The contradicting roles of the women in the poem beowulf aim to show the differences between them and how they exist in society. The characters who are mainly introduced into these various roles in the poem consist of Queen Modthryth, Grendel’s Mother, Hrothgar’s wife Wealhtheow, and Queen Hygd; all of whom play roles in the poem that either contradict or relate to each other. In Beowulf, Queen Wealhtheow serves as the ideal example of an appropriate woman. After Beowulf defeated Grendel, the Queen spoke to all of the occupants of Heorot Hall as the hostess of the banquet. Just one small example of Wealhtheow’s cadence and poise comes from her praise to Beowulf for his defeat of Grendel as she says, â€Å"And so, my prince, / I wish you a lifetime’s luck and blessings/ to enjoy this treasure. Treat my sons/ with tender care, be strong and kind. / Here each comrade is true to the other, / loyal to lord, loving in spirit† (lines 1224-1227). This shows the genuine kindness that Hrothgar’s wife exudes. The men react with extreme pleasure to her speaking, giving applause for their Queen, which demonstrates that men in that time period did hold respect for a woman who was tasteful, kind, and most importantly gave praise towards other men. Queen Wealhtheow serves as the picture of grace, poise, kindness, and most importantly as a vast contrast between other women throughout the poem. The next woman to make an appearance in the poem comes in the form of a monster. Grendel’s mother’s stark contrast to the traditional role of the queen shows that a woman who refuses to follow that traditional role becomes an outcast of society. Grendel’s mother first appears at Heorot Hall as everyone sleeps from the overwhelmingly joyful day of Grendel’s defeat. While they’re sleeping, she stages a surprise attack, slaughtering men for revenge. â€Å"Her onslaught was less/ only by as much as an Amazon warrior’s/ strength is less than an armed man’s/ when the hefted sword, its hammered edge/ and gleaming blade slathered in blood,/ razes the sturdy boar-ridge off a helmet† (lines 1282- 1287). The way in which she blindly murders so many men highlights her barbaric nature. She lacks all the grace and poise held by Wealhtheow. Her actions cause others in society to view her as a horrid monster. Grendel’s mother highly contradicts the traditional role of a kind or generous woman as compared to the Queen. Instead she plays the role of a horrendous murderer and burden upon society, challenging the well known role of women. One of the most obvious comparisons between women in Beowulf is that of Queen Hygd and Queen Modthryth. The contrast of the two shows the difference between an acceptable and unacceptable woman. The poem first introduces Queen Hygd as the ideal Queen, stating, â€Å"her mind was thoughtful and manners sure. / Haereth’s daughter behaved generously/ and stinted nothing when she distributed/ bounty to the Geats† (lines 1928- 1931). Throughout Beowulf, women who are thoughtful of men are seen as better members in society. Along with Queen Wealhtheow, Queen Hygd fulfills the role of the proper, submissive woman. The introduction of Hygd acts as a perfect lead into the story of Queen Modthryth. After the poem introduces Queen Hygd, it offers a stark contrast by introducing Queen Modthryth. Her unacceptable behavior was inevitably only able to change because of her marriage to a man. The story of the Queen began by telling how she committed awful murders, and the negativity that came from these crimes. Most people showed this as they thought,† Even a queen/outstanding in beauty must not overstep like that. /A queen should weave peace, not punish the innocent/with loss of life for imagined insults† (lines 1941-1944). The tone at this point in Beowulf holds obvious negativity towards Queen Modthryth. Murder in that society of innocent people was highly looked down upon, especially coming from a woman. However, the tone of the story changes when another tale of Queen Modthryth marrying Offa begins. Because of her marriage, she becomes graceful, devoted to her king, and overall a better woman in society. This stark contrast created between both opposites, Queen Hygd and Queen Modthryth, contributes to the many differences of women throughout the poem. The main four women compared throughout Beowulf are Queen Wealhtheow, Grendel’s Mother, Queen Modthryth, and Queen Hygd. Both Grendel’s mother and Queen Modthryth are examples of horrifying monsters who commit the worst of wrongs. They starkly contrast the peace-bringing and gracious roles of Queen Hygd and Queen Wealhtheow. Both queens represent their kings, King Hygelic and King Hrothgar, with great poise and kindness, the ideal role for a queen. Overall the contrast between the women in Beowulf show how each differs and exists in society.

The current leadership and memebership composition of the Chinese Essay

The current leadership and memebership composition of the Chinese Communist Party reflects the evolution of the Chinese state and society since 1949. comment - Essay Example The CCP and its cadres â€Å"are changing in ways that make creative solutions to political governance problems feasible than a repeated violent reaction to social change, as in 1989† (Smith, 2003). While progress and reform is on the party agenda, its leadership still retains useful traditions and customs. A case in point is the utilization of nomenklatura system for selecting party leaders. Its critics will point to its shortcomings, including its inability to curb corruption within the party ranks. But the nomenklatura system was not devised to deter corruption. Also, the cadre responsibility system was meant to act as an analytical tool for zeroing in on the primary goals of the party and assessing the success of various policy initiatives; and it has proved equal to this stated objective. The history of China over the last sixty years has not been without moments of indiscretion and impasse. When in September of 1949, the communist revolution was complete and the CCP ascended to power, the people of China were relieved and also hopeful; Relieved of closing a conflict-ridden chapter of their recent history and hopeful of a brighter future. It can safely be said that their hopes were fulfilled to a large extent. The CCP has to be credited for bringing about a degree of economic and political stability in the first decade of their reign. The subsequent years will prove to be more challenging for the CCP leadership, which had to deal with famine caused by its Great Leap Forward program. From these early days, when the party and its members were still learning the ropes of governance it has now become a sophisticated and well coordinated political machine. The party building efforts in modern urban settlements (also called ‘shequ’) is an innovative move. Furt her, â€Å"Such local experiments in limited political reform are creating a mixed regime based on one-party rule, Mandarin traditions, and intra-party

American Dream Research Paper Example | Topics and Well Written Essays - 750 words

American Dream - Research Paper Example Willy’s destiny, his interactions and his cognitive state illustrates both the desire to achieve the American dream of success and the consequences of failure to achieve the dream. Willy’s life majorly exhibits failure to pursue the dream. He is skeptical of his sons’ pursuit of success, an issue that both his wife and the sons recognize. When Biff comes to visit, Willy disapproves of his failure to achieve success. Biff and his younger brother also discuss their father’s continued complaints of their failure. The sons, as a result, embrace failure and only interact with the American dream in fantasy. Willy is also immersed in fantasy of his children’s successful pursuit of the American dream. He is similarly skeptical about his failure to travel with his brother to Alaska, a move that made his brother successful. Charley, in consolation, offers Willy a job but he refuses on bride (Miller, p. 81- 83; Sinclair, p. 2- 4). The author, in these contexts , negatively evaluates failure to achieve the American dream of success. He demonstrates Willy as an example of this failure as his job is unstable and he fails to raise a successful family. Failure to achieve the American dream is also identified with inappropriate personal initiatives. This is because Willy’s failure cannot be blamed on external forces such as macroeconomic aspects of unemployment. Challenges at his workplace and his failure to seek another employment opportunity, and even accept Charley’s offer for a job identifies personal failure to achieve the American dream (Sparknotes, p. 189). The theme of American dream in the play also identifies a â€Å"gap between reality and characters’ aspirations† (Shmoop, p. 11). Shmoop argues that some characters in play developed a virtual perception of the American dream. While Willy, his wife and his son, Happy believes in the possibility of achieving success, they do not strive towards achieving the dream. As a result, their lives, that majorly rotates around fantasy does not correspond to the fruits of achieving the American dream. This difference further isolates Willy’s family from other characters who are seemingly successful in the pursuit of success. Charley, Willy’s neighbor, is for example successful and is even in a capacity to offer him a job. Charley’s social success is also reflected in his ability to bring up an academically successful child. Ben, Willy’s brother also made ventures into economic success while his successful employer identifies his inability to work and recommends that Willy take a break. The American dream is therefore presented with both positive and negative impacts on the society. While the dream is attainable to those who are able to face the reality of hard work into success, it is a detriment to lazy people who hope that success presents itself (Shmoop, p. 11; Lyceum, p. 4). Yasinski shares the same opinion about t he theme of American dream in the play. According to author, the dream establishes a ground for financial success but is based on two factors that Miller demonstrates. The author first notices that financial success’ aspect of the dream is an open opportunity to every American but can only be achieved through hard work, a fact that distinguishes Willy’s family from others in the play. â€Å"Selfishness and social injustice†

Marketing Consultancy Assignment Example | Topics and Well Written Essays - 1000 words

Marketing Consultancy - Assignment Example The target audience is the police in the UK and more precisely, the Metropolitan Police department. The DeltaNu Reporter seems not to be a threat to the company and its not affecting the performance of the company. For the products, they pass through five stages in the life cycle of the product along with the test market phase. First the test market is conducted and then it passes through introduction, growth, maturity, and decline and saturation stage (Smallwood, n.d.). Analytik is operating in UK and Ireland and requires following the procedures of the Minister of Defense (MOD) of UK. The political environment is very important as the rules and regulations regarding the trade practice are decided by the political party in power. It may create favourable or unfavourable situations for the business. Looking at the threat levels toward the nation the policy are framed which is in favour of the products of Analytik. The current recession had hit hard globally and UK was also hit by the financial crises. This forced the government to reduce down the cost or expenditure in the public departments. The effects are directly towards the products procurements. But the economy is regaining back to its normal state of affairs and there is a better future prospect of the product to grow in this segment. The UK government is more focused upon the safety and security measures for maintaining peace. The increased risk of terrorism had resulted in security issues. The product of Analytik like ReporteR is in need for such safety measures. It helps the police department in preventing both narcotics and explosives entry to UK. The government as well as the society wants a peaceful social life. Technology is vital for any product development which provides an enhanced quality product to the market. The police departments are using better technology but due to the financial budget constraints, it restricts to acquire more developed equipments. Technological advancement adds

Effectiveness of the Environmental Levy Scheme

Effectiveness of the Environmental Levy Scheme Investigate the effectiveness of the Environmental Levy Scheme on Plastic Shopping Bags and Give suggestions on alternative solutions to saturating landfills within 5 years. I have chosen this topic on the basis that this scheme is the first measure in the Product Eco-Responsibility Scheme, thus by reviewing its effectiveness I can give suggestions regarding successful factors and areas for improvement on further schemes of similar nature. (Part 1) Also, as the controversy on construction bill for an incinerator in Hong Kong is hot these days, it has interested me to evaluate other alternatives to reduce waste production, using the analysis in Part 1. (Part 2) Date of submission: 1st July,2015. Table of contents Introduction Background Literature review Objectives and expected outcomes Focus questions Methodology Findings and analysis Effectiveness of the Levy Scheme on Plastic Shopping Bags Did the PSB scheme succeed in bringing down plastic bag waste production? To what extent? The pros of the PSB scheme and successful factors The cons of the PSB scheme and areas for improvement Implications of the effectiveness of the PSB scheme Recommendations on future waste reduction schemes from the experience of PSB What elements of the PSB scheme can be kept in further schemes of waste reduction? What are the problems in the PSB scheme that further schemes of waste reduction needs to tackle? The direction for future waste reduction schemes and feasible solutions Education and promotion Public attitude reflected from the PSB scheme Conclusion Reflection Bibliography Appendix Introduction 1.1 Background I am interested in the topic Investigate the effectiveness of the Environmental Levy Scheme on Plastic Shopping Bags and Give suggestions on alternative solutions to saturating landfills within 5 years as recently debates on the urgency and essentiality of building an incinerator in Hong Kong are boiling hot in Hong Kong. As an eco-friendly person, I am deeply concerned that all landfills in Hong Kong are estimated to meet saturation by 2019, calculating by the current waste production rate. [i] Coincidentally, the PSB scheme was entering the second phase on 1st April 2015 and is another hot eco topic this year. From analysis on Hong Kong Connection (TV programme produced by RTHK), it inspired me this PSB scheme may provide some insights into how waste reduction works and what the pros and cons are of utilizing financial disincentive. Based on evaluation of the PSB scheme, I can give suggestions on alternate solutions of waste reduction. Environmental Levy Scheme on Plastic Bags is the taxing of plastic bag of $0.5 per bag. It is the first scheme under the Producer Responsibility Scheme under the Environmental Protection Department. In the first phase 7 July 2009 – 31 March 2015, about 3000 retail outlets were covered. In the full implementation phase starting 1 April 2015, all retail outlets (more than 100,000 points of retail sales) in Hong Kong are covered.[ii] 1.3 Objectives and expected outcomes There are two main objectives in this study: 1. To evaluate the successful factors and areas for improvement of the PSB plan and 2. To give recommendations on future waste reduction schemes using the experience learnt from the PSB plan. By data collection and analysis, I expect to gain the following outcomes: the actual results of the PSB scheme, the reasons people support or boycott the scheme, governmental communication with the public regarding waste production, the criteria for a successful eco- scheme in the public’s eyes and the relation of education and promotion to effectiveness. 1.4 Focus Questions The focus questions regarding the topic include: -What is the current situation of Plastic Shopping Bag Levy? How effective is it in reducing plastic waste? -How do citizens evaluate the effectiveness of the PSB Levy? -What are the benefits of the PSB Levy to HK’s environment? -What damage or disharmony will PSB Levy bring to HK? -What can we conclude from the current situation on the effectiveness of the PSB Levy? What elements can thus be used to make future environmental policy more effective? 2. Methodology I have used the following data collection method for primary data: 3. Findings and Analysis 3.1 Effectiveness of the Levy Scheme on Plastic Shopping Bags 3.1.1 Did the PSB scheme succeed in bringing down plastic bag waste production? To what extent? The PSB scheme was to a large extent successful in bringing plastic bag waste production. The distribution of PSB in retail outlets has reduced by 90% since the launch of the PSB scheme in 2009.[iii] It was estimated that 84 million PSB was distributed in 2009, thus it has decreased to 8.4 million approximately uptil now. [iv] From the questionnaire survey, the majority of 80% respondents said they would not use PSB while only a minority of 20% said they would. It shows the effectiveness of the PSB scheme. From the field observation, the PSB distribution is a low 5% per hour.[v] The number of PSB distributed in supermarkets has decreased to 403, according to a survey conducted by Green Action. [vi]The government has attributed the change to the increasing public awareness of Bring Your Own Bag promoted by the PSB scheme. [vii] Therefore, the PSB scheme has succeeded to bring down PSB distribution and raise eco-awareness. 3.1.2 The pros of the PSB scheme and successful factors The PSB scheme is successful in bringing down PSB usage and raising eco-awareness, as mentioned in 3.1.1. According to the questionnaire survey, 57% and 39% of respondents said they choose not to claim PSB because they don’t want to pay the $0.5 charge and that they are eco-friendly. This shows that one of the successful factors of the scheme is the financial disincentive, as Hong Kong people are money-conscious. [viii] This also shows that the PSB scheme has raised public awareness towards their eco attitude. The elements that made the PSB scheme successful can give reference to future waste reduction schemes. Firstly, financial disincentive is effective in discouraging waste production, thus this element should be kept. Also, another successful factor is promoting positive value such as Bring Your Own Bag, as public awareness has been raised in the PSB scheme.[ix] The cons of the PSB scheme and areas for improvement Despite the obvious effectiveness, there is still room for improvements for the PSB scheme. The cons of the PSB scheme include the small amount of levy not being threatening enough and the difficulty in supervision. According to the questionnaire survey, 70% of respondents said they would use PSB as it is convenient and 65% said the levy is affordable. [x] Thus, we see that maybe the levy should be increased to be more effective. Also, according to the field observation, some customers tend to buy prepackaged goods or take many storage bags with no hand-hold to avoid the levy.[xi] Therefore, this shows that ineffective supervision would negatively affect the effectiveness of the measure. The major problem of the PSB scheme right now, concluded from the above, is the deep-rooted public attitude. Hong Kong people are often money-minded and cynical, which may cause them to disregard the PSB scheme for their personal interest, such as avoiding the levy but still using other plastic bags or misusing recycling bags. [xii] The main issue to tackle in order to better future waste production schemes is how to change the public attitude and promote correct values in the long run. Implications of the effectiveness of the PSB scheme The PSB scheme is the first scheme under the Producer Responsibility Scheme, thus is the water tester that indicates whether financial disincentive is effective to reduce waste production. Its success reflected that Hong Kong people are very conscious when something affects their personal interest directly, such as additional financial burden, therefore future waste reduction scheme should still be focused on this weakness of Hong Kong people (financial disincentive). [xiii] One supporting evidence is found in the questionnaire survey. When asked to rank what are the priorities that urge them to support a waste reduction scheme, most respondents ranked economical factor first, then personal factor. Remarkably, they least value environmental factor and sustainability, showing Hong Kong people are generally more money-minded than eco-conscious.[xiv] The implications of this phenomenon are that financial disincentive is most suitable for waste reduction in Hong Kong as financial concern is the greatest motivational power for Hongkongers to change living habits, also that future schemes should focus on delivering positive values such as the importance of eco-protection and sustainability in promotion and public education.[xv] Recommendations on future waste reduction schemes from the experience of PSB 3.2.1 What elements of the PSB scheme can be kept in further schemes of waste reduction? As discussed in 3.1.2, the main elements to be kept in further schemes of waste reduction are financial disincentive and effort to change public attitude in changing lifestyles, also their approaches to waste. [xvi] Based on the questionnaire findings, most respondents are supportive to the PSB scheme and regard it a political and social success. [xvii] This also showed that transparency of government measures and effective downward communication and public consultation is important, and should be continued in future waste reduction schemes.[xviii] 3.2.2 What are the problems in the PSB scheme that further schemes of waste reduction needs to tackle? As discussed in 3.1.3, the main problems of the PSB scheme are the hard-to-change public attitude and thus their living habits, also non-threatening amount of levy and insufficient supervision. Furthermore, most respondents think the crux of the waste production problem are inadequate environmental education, lack of promotion of government eco-schemes and the buy-and-throw habit of the prosperous metropolis.[xix] These are problems that future waste production scheme most urgently face. The direction for future waste reduction schemes and feasible solutions In response to 3.2.2, hereby I would recommend important points for improvement with regard to the above problems. Firstly, when implementing waste reduction schemes, powerful financial disincentive should be enforced to respond to Hong Kong people’s money-conscious mindset and relatively smaller concern for the environment. [xx] It is the only way to receive biggest response from the public and see changes in their daily living. Secondly, to tackle the supervision difficulty, a report system by hotline can be opened to the public to report violation of the policy by either shops or the general public.[xxi] This can make supervision more all-rounded. Thirdly, education and promotion to indoctrinate correct and positive values is also important. As shown in the questionnaire findings, the public value economical concern over environmental concern, which is unhealthy and detrimental to eco-protection. Thus, education and promotion is essential. In order to find out the most supported waste reduction schemes, I have asked respondents to rank policies that they regard as most effective in reducing waste. The survey results show that policies involving separation, recycling and levy are seen as most effective, with the top being Source Separation of Domestic Waste, scoring 1580 in sums.[xxii] This shows that the public would support waste reduction schemes that only require little alterations in daily living, such as household waste separation, or recycling and financial disincentive. This match with the fact that their top concern is economical factor and second is personal factor when responding to a waste reduction scheme.[xxiii] In contrary, public opinion do not support policies involving new landfills and incinerators, the bottom being opening up new landfill in current country parks, scoring only 882 in total.[xxiv] This shows that the public is least likely to support waste reduction scheme that might be detrimental to their living environment and health, or those that may use a large amount of government reserves as it violates economic efficiency. This match with their priority list as they most value economical factor (efficiency, personal burden) and personal factor (impact to living environment and health). This ranking gives us important and clear insights into which directions to go and also how best to suit public concerns and gain public support in waste reduction schemes. Education and promotion à ¥Ã¢â‚¬ ¦Ã‚ ·Ãƒ ©Ã‚ «Ã¢â‚¬  à ©Ã¢â‚¬ ¡Ã‚ Ãƒ ©Ã‚  Ã‚ ­Ãƒ ¦Ã‹â€ Ã‚ ²***** With reference to 3.2.3, we have gained some insights into what values are to be changed for future waste reduction schemes to go smoothly (money over environment) , and also what are most motivational to the general public. 3.2.5 Public attitude reflected from the PSB scheme à ¦Ã…  Ã¢â‚¬Å¾ 4. Conclusion 5.Reflections 6. Bibliography 7.Appendix [i] Environment minister Wong Kam-sing, 2003, Hong Kong issues dire warning on landfills amid protests by residents, South China Morning Post, http://www.scmp.com/news/hong-kong/article/1246229/city-could-drown-trash-environment-minister-warns [ii]Environmental Levy Scheme on Plastic Bags, Environmental Protection Department, http://www.epd.gov.hk/epd/english/environmentinhk/waste/pro_responsibility/env_levy.html [iii] Press Release, 28 Mar 2015, Environmental Protection Department, http://www.info.gov.hk/gia/general/201503/28/P201503270921.htm [iv] Will Hong Kongs city-wide levy on plastic bags really change behaviour?, Time Out Hong Kong, http://www.timeout.com.hk/big-smog/features/71898/will-hong-kongs-city-wide-levy-on-plastic-bags-really-change-behaviour.html [v] Field observation, appendix 3 [vi] Environmental Levy on Plastic Shopping Bags What are the problems?, CSR Asia, http://csr-asia.com/csr-asia-weekly-news-detail.php?id=11753 [vii] Press Release, 28 Mar 2015, Environmental Protection Department, http://www.info.gov.hk/gia/general/201503/28/P201503270921.htm [viii] Plastic society rethinks bags, Macau Business, 26th May 2015, http://www.macaubusiness.com/news/plastic-society-rethinks-bags.html [ix] Press Release, 28 Mar 2015, Environmental Protection Department, http://www.info.gov.hk/gia/general/201503/28/P201503270921.htm [x] Questionnaire survey, Q3, appendix2 [xi] Field observation, appendix 3 [xii] Values Education in Hong Kong – Problems and Possibilities, The Hong Kong Institute of Education, http://www.acsa.edu.au/pages/images/99_fok_values_ed.pdf [xiii] Values Education in Hong Kong – Problems and Possibilities, The Hong Kong Institute of Education, http://www.acsa.edu.au/pages/images/99_fok_values_ed.pdf [xiv] Questionnaire survey, Q8, appendix2 [xv] Values Education in Hong Kong – Problems and Possibilities, The Hong Kong Institute of Education, http://www.acsa.edu.au/pages/images/99_fok_values_ed.pdf [xvi] Waste Reduction Framework Plan, Environmental Protection Department, http://www.epd.gov.hk/epd/english/environmentinhk/waste/prob_solutions/wrfp_summary.html [xvii] Questionnaire survey, Q5 and Q6, appendix2 [xviii] Public Consultation Report on the Proposal on An Environmental Levy on Plastic Shopping Bags , http://www.epd.gov.hk/epd/english/environmentinhk/waste/prob_solutions/files/Consultation_Report_Levy_Eng.pdf. [xix] Questionnaire survey, Q9 , appendix2 [xx] Values Education in Hong Kong – Problems and Possibilities, The Hong Kong Institute of Education, http://www.acsa.edu.au/pages/images/99_fok_values_ed.pdf [xxi] Environmental Levy Scheme on Plastic Shopping Bags, Environmental Protection Scheme, http://www.epd.gov.hk/epd/english/environmentinhk/waste/pro_responsibility/env_levy.html [xxii] Questionnaire survey, Q7 , appendix2 [xxiii] Questionnaire survey, Q8 , appendix2 [xxiv] Questionnaire survey, Q7 , appendix2

Universality of Death of a Salesman :: Arthur Miller

Death of a Salesman's universality comes from its fundamental themes and ideas which will adhere to place and time period it is. They have the ability to connect with such a universal audience because they take into account human nature. We, as readers or viewers, of the play can connect with the concepts presented because they are part of our everyday lives. Let's start off with one of the major themes in the play, which is the pursuit of a dream. For Willy Loman, it is the American dream. His false notion of this dream, which he believes with firm conviction, if you are "well liked" and "personally attractive" you will do well in business and life. The American dream is something that can be pursued, but not the way Willy perceived it. For example, Chris Gardner, the successful owner of stock brokerage, went from being a homeless man sometimes sleeping in public bathrooms to opening becoming a multimillionaire. His rags to riches story, like many others, show hard work and dedicati on can help you achieve your goals. Thousands of people come into the U.S. each year, many of them with the hope of building a better life in the "land of opportunity." Dreams can vary. We all have dreams because we want to achieve more so we can have a better life, whether it is in terms of wealth, health, family, or happiness. However, even with dreams and achievements, we may not always be able to get what we desire. Willy Loman was unable to see this. Even with defeat staring at him, his denial as well as his inability to face it, blinded him from accepting the truth. Another thing that makes this play timeless is the idea that, regardless of who we are, each one of us is a salesman and we will continue to be salesman. For example, teachers sell their beliefs and ideas to their students. People aspiring for a job sell themselves to the employers. The same thing goes when applying for colleges or when finding a mate. So, in that sense, we have a little bit of Willy Loman in us making this connection we can relate to him and hope not to make his mistakes. Death of a Salesman is just as significant in this time period as it was in 1949 is because a common man is trying to make it in his world.